Here's a month or so old article which concludes what I have found independently.
Science deniers (the article refers to them as "contrarians", but they are in denial) become cause-celebre for similar ideologically-minded people. Together with the media's irrational desire to provide "balance" for every issue, they get equal media coverage (would you give equal time to someone who claimed 2+2=76 as you would for someone who claimed 2+2=4?).
And this is why you see largely the same names over and over again on the denier side.
Though that last link was about climate change deniers, you can easily observe the same phenomena in DeNiAl (health physics denial). The names of those who want to fear-monger include Caldicott, Sherman, Mangano, and perhaps a dozen or somore. The names of those who want to doubt-monger include Calabrese, Pollycove, Allison, and perhaps a dozen or so more.
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